"Once again Elk Creek Bar-B-Q Co. has developed a rub that will take anything you put on to the next level. Unlike most All-Purpose rubs, our blend amplifies the natural flavors that are present  and adds the perfect balance of seasoning. At home on the competition trail where it was born or in the backyard! Try it on eveything, you'll be glad you did!" -Cam Day, Founder; Elk Creek Bar-B-Q Co.