"As always at Elk Creek Bar-B-Q Co., we strive for the perfect balance so you will have the best cooking experience! The bright mahogany color produced by this rub simply can't be matched! And with that classic yet unique flavor that Champions demand and your guests enjoy... you just can't go wrong with BBQ Rub, Give it a try you'll be glad you did!" -Cam Day, Founder; Elk Creek Bar-B-Q Co.